Coca-Cola Taps The Gaming World With “One Coke Away From Each Other” Marketing Campaign

In the present day, Coca-Cola finally unveiled the true that means behind the Coca-Cola’s “Real Magic” video where it tells a scenario of an dramatic flip of events in an eSports match. The “Real Magic” is a new global brand philosophy. Platform that invites everyone to have fun the true “magic of humanity”. Together with this, the corporate also taps the gaming world with the launching of their new marketing campaign known as “One Coke Away from Every Other”. Blending the real and digital world, a metaphor that speaks to the idea that what unites us is larger than what units us apart and celebrates our humanity.

“Through the true Magic™ platform, we finally want to have interaction people very in another way by means of an ecosystem of distinctive and ownable experiences,” mentioned Manolo Arroyo, Chief Advertising and marketing Officer for The Coca-Cola Company. “‘One Coke Away From Each Other’ has been constructed for, and with, a community that calls for one thing completely different than what they might have come to anticipate from Coca-Cola. In creating this marketing campaign, we’ve partnered with one of the best creators, with gamers, with Twitch and with others to search out our place in a actuality in contrast to any we’ve identified earlier than. That’s tremendously exciting.”

The “Real Magic” video was first appeared final Sunday, September 27 (You can watch the video below). It asks what if Coca-Cola, as a image of togetherness, could bridge universes meant to be apart to create Actual Magic. The film options distinguished gaming personalities like DJ Alan Walker, Team Liquid’s Aerial Powers and Common Jonas.

The campaign may also features events for everyone to take part (TBA) chosen nations. Coca-Cola is running a code hunt beginning October eleven the place folks can win prizes, reminiscent of gameplay session with gaming personalities. There are 25 codes hidden with the movie to uncover. By the collaboration with the Brand Partnership Studio at Twitch, viewers can even unlock one other 10 codes from some gaming creators on Twitch throughout the livestreams.

As part of the campaign, Coca-Cola will award prizes to customers who discover and enter the hidden cods on their redemption micro-website. Winners will have a likelihood to receive their share of certainly one of the biggest ever prize pools of Bits, a digital good used to show help for Twitch streamers.