Esports tournament organiser BLAST has introduced a partnership with gaming peripherals producer Razer for its upcoming BLAST Titans Apex Legends occasion.
In line with the release, the partnership appears to integrate Razer into the competitors via a number of activations, including product giveaways, player-led content opportunities, and in-game branding.
In addition, Razer will even be built-in into a match and tournament MVP activation that may happen through the broadcast.
Oliver Clarke, Head of Model Partnerships at BLAST, commented: “Razer is a nicely-recognised brand within the esports and gaming area - it’s great to have their backing and assist ahead of our first-ever BLAST Titans occasion this week. Apex Legends has a massive and passionate neighborhood of players, one we stay up for partaking with through a variety of thrilling digital activations involving Razer.”
Set to kick off on July 23rd, the inaugural BLAST Titans tournament will characteristic forty European groups battling it out for a share of the event’s €40,000 (~£34,337) prize pool.
The primary tournament weekend will see a double elimination battle royale competitors. The top 20 teams will advance to the second weekend and can face each other in Arenas, a new game mode that was just lately introduced in Apex Legends.
Flo Gutierrez, World Esports Director at Razer, added: “Over the last few years, BLAST has positioned themselves as one among the highest esports occasion organisers worldwide, with incredible manufacturing worth, nice casting and engaging formats.
“It is with great pleasure that we're supporting them on the launch and growth of BLAST Titans, created for the growing Apex Legends community. We can’t wait to see the perfect EU teams battling it out for the very first BLAST Titans crown!”
Associated: Ninjas in Pyjamas secures multi-yr Razer partnership
Earlier this week, the tournament organiser additionally announced a partnership with ecommerce firm Amazon and streaming service Twitch. The deal aims to supply a better viewing expertise for the BLAST Titans event, which is being broadcasted completely on Twitch.
Esports Insider says: BLAST will not be holding again with its choice of companions for the organiser’s new Apex Legends enterprise, which says a lot about the company’s intentions. Given the good job that BLAST has executed with different esports titles, BLAST Titans could probably be Apex Legends’s premier European league.
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